Increase brand value & sell using an innovative mobile digital marketing channel

Mobile digital marketing is becoming increasingly important in the strategies that brand leaders put in place to effectively reach consumers, to gain loyalty, to raise awareness to promotions and thus creating the conditions for more purchases. At the same time the method is used to change consumer habits who are less loyal to a brand and more influenced by the information obtained during the buying process (61% use a smartphone whilst shopping). 

A recent survey by Deloitte (Deloitte Digital - The Dawn of the Mobile Influence) shows that in 2016, 689 billion dollars worth of purchases made in stores will be carried out using a mobile device, primarily a smartphone and a phablet . This amount corresponds to a percentage of between 17.2% and 20.6 % of total purchases.

With numbers like these, brands that want to secure a prosperous future must plan a mobile digital marketing strategy. The idOO platform is designed to ensure an effective and innovative response to this need. The companies, in fact, thanks to the accurate and detailed information they will have on their consumers, will have the possibility of undertaking targeted marketing initiatives such as personalized advertising, mobile couponing, mobile signage, personalized mobile promotions, cross selling and lead generation in e-Commerce.

Success is guaranteed because the consumer will be informed only about products and services of interest.