idOO is a service for companies who base their winning strategies for business development on the privileged relationships with their current and future customers. How? Providing brands and consumers with a new and efficient communication channel: the products themselves. 

Products are, in fact, the main contact point between customers and companies, and thanks to idOO they become the best and quickest way to communicate the value, identity and tradition of a brand and all those elements that contribute to the decision for a safe buy, to be repeated over time. 

Making the most of modern trends, such as the smartphone, the availability of Wi-Fi services, the influence of social media and emerging technologies, idOO offers companies the possibility to increase their business and allows consumers to live a new and brilliant buying experience that will stay with them for the entire life-cycle of the product.