Increase brand equity phasing-out counterfeiting through identity of objects

Product counterfeiting and improper conduct in the sales network, giving rise to so-called "grey markets", are phenomena that damage the brand and have a negative impact on revenues and reputations.

idOO, by giving a secure identity to each product, is a decisive step towards counteracting and phasing-out these phenomena. It provides a unique identity to individual products, protected and unclonable, allowing consumers to check in real time, wherever they are, the authenticity of any item by simply putting their Smartphone next to it. 

idOO in this way introduces a paradigm shift moving from sophisticated tools that can only be used by insiders, to a widespread system made available to millions of consumers who, independently and at no extra cost to the brand, verify and report the presence of counterfeits or phenomena from the grey markets. 

The idOO service also gives the brand extremely important statistical information to develop its business and marketing strategies such as: territorial coverage, pools of consumption and real customer experience during the buying process.

Using idOO allows the consumer to have a better shopping experience, more secure, complete, beneficial not only for the consumer and the actual product, but also for the brand owner.