Increase brand loyalty with a revolutionary mobile customer care service

Purchasing habits change, consumer behavior  is increasingly influenced by information available on the net and comments posted on social networks. Unconditional loyalty to a brand is happening less and less. Companies have to gain and defend the dedication of customers on a daily basis and to do this often find themselves offering costly services, which are often similar to those of their competitors and which therefore cannot guarantee a positive outcome.

The way in which brand leaders assist their customers in the after sales stage - guidance on the use and maintenance of products, on how to activate the warranty and receive assistance - becomes the determining factor for increased fidelity and to ensure that these same customers become spontaneous ambassadors of the brand.

idOO, by giving each item a unique identity, which cannot be cloned and is non-replicable, allows consumers, by simply putting a smartphone close to a purchased product, to get all the information the brand leaders have made available.

In this way it is possible to provide customers with information on product care and personalized access to after sales services. It will also be possible to differentiate the information based on the unique attributes of a product, its colour, batch, material, accessories, arriving at such specific details that can only be provided through management of a unique identity. Another added bonus is that consumers can access a world of information whenever they want simply by putting the Smartphone close to the product, without consulting manuals, logging onto sites and searching for codes or making phone calls to contact centers, all of which is expensive for companies and annoying for users.

idOO thus increases consumer fidelity to a brand and reduces costs for companies.