Increase brand & product awareness providing valuable information within smartphone

Obtaining information on a product as you purchase it is not always easy or quick: the label, if there is one, contains limited information and the enclosed documents are often not easily accessible. Even after purchase the situation doesn’t change much, sometimes it gets worse, especially when the instruction manual is not close by or has been lost. The web offers a possible solution, but it takes time to research and verify sources, to understand if the source is up-to-date and the precise one for the product.

idOO resolves these problems in real time giving all the necessary information simply by putting your smartphone next to the product. Companies can give their customers the information they need (in various forms: text, images, films) that can be updated and personalized with the products characteristics (batch; colour; size; year of production; etc), every detail of the individually managed item.

In this way, the customer will always be up-to-date on technical features, construction methods, materials, standards for proper use and maintenance. In the case of a non-standard customized product (colour, size, materials), details can be provided for easy reordering or for a service call and professional repairing.