mobile identity & anti counterfeit

idOO assigns a unique identity, which cannot be cloned and is non-replicable, to every product that it certifies as authentic. The consumer can verify this at anytime, anywhere in the world and as often as necessary simply by putting a Smartphone next to the item he wants to buy. 

idOO, thanks to its technology, allows companies to effectively and progressively combat counterfeiting, improving the customers buying experience making it safer and more informed. 

mobile labelling & product information

Based on the idea that the logical place to find all the necessary information about a product is on the product itself, idOO makes it possible to quickly and easily find out all the useful features of the item, such as the technical and operational characteristics, the user and maintenance manuals, just by placing a Smartphone next to the product with an idOO label. 

mobile digital marketing

Consumer habits are in continuous evolution mainly due to daily use of the internet. 

Communication is no longer one-sided, the modern consumer is no longer passive but active and looking for an easy and immediate dialogue with the brand. In this scenario it is crucial for companies to follow new trends to maintain and improve their position in the market using all the means that new technologies make available for communication with (potential) customers. 

idOO offers just this: a channel for two-way communication, effective, discreet and innovative. 

Thanks to this solution, idOO not only allows you to meet the needs of the consumer, but also provides statistical information for companies and other data on the buying habits of customers. 

This information can be used to transmit initiatives with higher success rates than traditional marketing systems.

mobile care & post sales concierge

To consolidate brand loyalty, assistance given to the customer after purchase is central.

idOO, through its system of item identification, can raise the level of customer satisfaction notably, revolutionising the way brand leaders take care of their customers. idOO allows the release of up-to-date news on products, easy contact with customer care and easy access to maintenance and warranty information of a product.